Team Liquid, with Liquid+, and Cloud 9, with Stratus, offer membership subscriptions tailored to super fans. One of the ways esports organizations have started to monetize differently is through a subscription package. For organizations part of the CDL or OWL, 2020 was supposed to be the year organizations could generate revenue from ticket sales, food, and beverage, as teams hosted competitions in their home markets. Organizations in some cases were unable to fulfill their contracts due to restricted travel and in person appearances. However, 2020 saw sponsorship revenues slow due to the pandemic. This income is often supplemented by sales of merchandise. Organizations such as TSM charge brands like Geico for promoting the insurance company in videos, Twitch streams, and more. The standard esports organization business model is simple – the more eyeballs an organization has, the more it can charge for brands to sponsor their teams, streamers, and content. The flexibility of esports, along with its new spot in the limelight, will shape the industry as we head into 2021.Įsports Organizations will Find More Ways to Diversify Revenue The pandemic thrust esports, and gaming as a whole, into the spotlight, as one of the few forms of entertainment that could continue in a quarantined world. Online competitions are the bread and butter of esports, and world class competitions were held completely online, and even in bubbles. The esports industry quickly transitioned to an online model for the remainder of 2020, in many ways returning to the industry’s roots. In a year packed with in person events across the globe, the global pandemic shut down events in our hometown of Chicago and abroad alike. Like most other industries, 2020 did not go as planned for esports. To stay up to date with all of our esports content and news, click here to subscribe to our Esports Newsletter. Five Esports Industry Trends to Watch in 2021
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